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Analytics part 1

Designing a 0-1, 360° Security Insights Analytics Platform

Allow customers to access, visualize and share the right metric types to make data driven decisions.

Company context

Ambient.ai

Enterprise SaaS, Physical Security, Computer Vision

Security monitoring is overwhelming.

Ambient.ai alerts customers of notable activity by watching 1,000s of camera footage so security professionals don't have to.

Project overview

Role

Design lead

Stakeholders

12

Timeline

5 months

Problem context

USER NEEDS

Customers want analytics over their entire security posture, not just alerts.

Are all my cameras up and running?

Do we have enough staff on each site?

Which alerts are causing the most trouble?

business context

Dashboards are underutilized—a key retention feature threatening churn and turning prospects away.

Design objective

How might we

Create a dashboard and charting experience for security professionals to monitor alerts & key security trends?

Design & development

ITERATION 1

Empty dashboards are intimidating.

Empty dashboards are intimidating.
Research and provide the most effective dashboard templates for customers to access.

Research and provide the most effective dashboard templates for customers to access.

Research and provide the most effective dashboard templates for customers to access.

The charting experience is limiting; I can't preview charts before adding them to a dashboard.

The charting experience is limiting; I can't preview charts before adding them to a dashboard.
The charting experience is limiting; I can't preview charts before adding them to a dashboard.

Design a new experience where customers can intuitively preview charts as they select and create metrics to add to dashboards.

Design a new experience where customers can intuitively preview charts as they select and create metrics to add to dashboards.

Create a chart

Select a chart

I find myself needing to create a chart just as often as selecting one.

I find myself needing to create a chart just as often as selecting one.

Equalize the entry points between the two types of charting experiences.

We need presentation ready insights.

We need presentation ready insights.

Before

After

An improved set of data visualization components.

A new set of data visualization components.

ITERATION 2

Impact & outcome

Customers can create custom & comprehensive dashboards and charts that report on various security insights beyond alerting.

ACCOUNTS RETAINED

7

31% INCREASE in dashboard ENGAGEMENt—unique views/mo

1,000 MAU
1,310 MAU

20% reduction in support tickets

50/month

40/month